Dr. Fraser Robb, a technology leader at GE working on MR coils, visited Duke on Friday March 17 and spoke with the Medical Physics Graduate Program students about his perspectives on industry and academia. He received his PhD in Medical Physics from the University of Aberdeen in 1998 and has since served as professor of radiology at Dartmouth College. He is also currently an honorary professor at the University of Sheffield in the Department of Cardiovascular Science. He was named as one of GE Healthcare’s most prolific inventors with more than 25 patents and as ISMRM Engineering Chair. Dr. Robb has served as the chief technology leader for MR coils at GE and currently leads the special coils research and prototyping division. In his talk with the students, he discussed the differences between industry and academic culture and the transition from academia to industry.